Every CRM waits
to be told.
Lars decides.
A CRM platform that takes the shape of your business — your modules, your pipeline, your integrations, your own database — and ships with an AI sales director inside it. It hears every call, coaches every rep against your playbook, and has the day planned before anyone reaches their desk.
- 100%
- of calls reviewed
- 38s
- call ends → scored
- 08:00
- briefing, every day
Morning briefing
Lars · today, 08:00
Calls heard
0
Deals rescued
0
Pipeline moved
$0K
3 hot leads untouched for 48h
Daniel's queue is 9 over capacity. Reassigning 4 — $46K at risk.
Maria scores 2.4/5 on closings
Books no next step on 7 of 10 calls. Coaching card sent.
Andre handled every objection cleanly
His discovery script is now the team template.
Today's plan is on 6 phones
Each rep opened to a ranked list. Nobody had to decide what to do.
A CRM records the day.
Lars runs it.
Same team, same Tuesday, same data going in. The difference is whether anything happens without a person deciding it should.
Your CRM today
With Lars
Nobody on that team logged a single field. Everything on the right came from the calls, the timings and the silences — the data a CRM already has and does nothing with.
Your team went home.
Your best manager didn't.
Drag through the night. Everything below happened without anybody being asked, on a floor with six reps.
41
Calls reviewed
0
Deals pulled back
0
Plans written
Last call of the day ends. Transcribed, split by speaker and scored in 38 seconds.
Not built for a vertical.
Configured into one.
Pick a business. The modules, the stage names and what the AI listens for on a call all change — the core does not. Every client below runs on one codebase, one deployment, and their own isolated database.
Modules for this client
- Leads
- Pipeline
- Calls
- Coaching
- Catalog
- Floor plans
- Auctions
- Dealers
- Schedule
- Bookkeeping
Switched on per client from one console. A module that is off is gone from the navigation and answers 404 on the API — not hidden with CSS.
Stage 1
Inquiry
Stage 2
Viewing
Stage 3
Reservation
Stage 4
Contract
What Lars listens for on a call
Client asked about parking twice and never mentioned price. In this segment that is a buying signal — moved up the queue.
Software that takes the shape
of the business it lands in.
Vertical CRMs make you sell their way. Generic ones make you build it yourself. Lars is one core with a profile per client — and three mechanisms that make that survive contact with a real company.
Telephony, messengers, web forms, chat, your billing, your warehouse, a partner API, a database that belongs to another system entirely. Each one is a credential the client owns, held per project and revocable — not a shared key in our environment.
A key is issued per client and shown once. Every inbound request is logged, including the rejected ones.
- Telephonycalls + recordings
- Telegramown bot, own groups
- Web forms & chatinbound, deduplicated
- External servicesread in place, not copied
- API keys & webhooksscoped, logged, revocable
Five layers. All of them ours.
An AI that manages a sales floor needs the floor. Most tools own one layer and rent the rest, which is why they can summarise a call but cannot act on it.
Decisions, not dashboards
The layer that makes this a manager instead of a report. It ranks the day, moves work off overloaded reps, pulls deals back before they cool, writes the coaching and delivers the morning briefing.
- Daily plan per rep
- Queue rebalancing
- At-risk detection
- Leadership briefing
- Per-rep coaching cards
What it costs to have
someone actually listen.
A sales director is not expensive because of their salary. They are expensive because they can only hear a few calls a week, and you are paying for the ones nobody heard.
12
4,536 calls a month at 18 per rep per day
A human sales director
$9.0K / mo
2 directors · $4.5K each, loaded
- Calls reviewed
- 96 of 4,536
- Coverage
- 2.1%
- Cost per reviewed call
- $94
Lars
$948 / mo
12 seats · $79 per rep
- Calls reviewed
- 4,536 of 4,536
- Coverage
- 100%
- Cost per reviewed call
- $0.21
449×
cheaper per call that someone
actually listened to
And the 97.9% nobody heard is where the coaching was needed.
Assumptions, all visible on purpose: one director per 8 reps at $4.5K/month fully loaded; 8 calls per rep per month reviewed properly, which is two a week and generous; 21 working days. Lars reviews every call because the marginal cost of the next one is a fraction of a cent.
Two industries.
One codebase.
Not a roadmap. Both businesses below run today on the same deployment, with their own databases, their own domains, their own bots — and a different set of modules switched on.
Onboarding the second one did not require a fork, a branch or a second team. That is the whole thesis: the marginal cost of the next client is configuration.
Real estate
Developer sales floor, Kyiv
Inbound from portals and forms lands ranked; every viewing call is scored against the developer’s own script.
Auto import
US auction to driveway, Ukraine
Auction crawlers, a dealer extension and customs bookkeeping run inside the same CRM the reps sell from.
Priced per seat. Paid for by one deal.
Start on the CRM, switch the director on when you want it. No setup fee, no annual lock-in.
Core
The CRM, done properly. For teams putting the pipeline in order first.
- Pipeline, tasks, timeline, audit
- Calls captured and recorded
- Role-based access
- Integrations and API keys
Director
The AI sales director. Every call heard, every rep coached, the floor run.
- Everything in Core
- Every call transcribed and scored
- Per-rep coaching, daily
- Queue rebalancing and at-risk rescue
- Morning briefing for leadership
- Your playbook, not a generic one
Platform
For groups running several businesses, or selling Lars under their own name.
- Isolated database per business
- Your domain, your bot, your branding
- Module grants per client
- Metered AI with per-tenant budgets
- Onboarding and SLA
Give the floor a manager
that never clocks out.
Thirty minutes. We run Lars on your calls and your pipeline, and you watch it brief a team it met that morning.
14 days on the CRM, free · no card · your data stays in your database